Shailin Dhar

Work Experience

Partner, Futureproof TMT, Jan 2024 - Present (www.futureprooftmt.com)

• Research and Advisory arm of Holding Company (www.fit-holdings.com) for incubating ventures and intellectual property across the TMT sector based on the principles of futureproofing for increasingly artificial digital environments. Three primary business lines, with individual R&D. 

• Capital Strategies & Research: Applying proprietary knowledge and frameworks to macroscale data quality problems arising from automated web traffic and web-enabled AI tools.

• Data Solutions. Building R&D streams to develop novel and patentable solutions to microscale data quality problems, managing integrity at the object and log record level. Developing and deploying test APIs to pilot customers before supporting the appropriate degree of the project’s early capital raise process. 

• Education & Training Media. Sharing learnings, experience, and insights in virtual educational formats from instructional, R&D, and consulting projects. Content is distributed via subscription platforms, conferences, e-learning, industry/trade groups, and online media platforms. 

CEO & Founder, Method Media Intelligence Inc (MMI), May 2017 - Dec 2023 

• Company and Software Achievements. Innovated MMI Data Structure to lead the industry, creating a highly reliable interoperable cross-supply-chain data object record. Measured over 500 billion impressions. Led the company to three years of MRC accreditation. Attained and maintained an 80% Gross Margin at full scale. Expanded operations to 80 international advertising markets, complying with over 50 relevant data regulations. Achieved unique certification for monitoring and blocking on Google Ad Platforms. Created customer value in ad waste reduction exceeding $650M with <$20M in revenue.

• Industry Contributions. Advanced MRC Audit Guidelines on Invalid Traffic (IVT). Served two years on the Board of the IAB Programmatic Center. Co-Chair of IAB Industry Guidelines on Brand Safety and Industry Guidance on Video Measurement.

• Innovations and Inventions. Developed and patented "Detecting a Data Center Bot (Browser)" based on verifying GPU presence and operability. Extended technology to audio, video players, and video gaming. Established MMI as a leader in device-based bot detection, preparing for a cookieless marketplace. 

Principal Consultant, The Dhar Method, July 2014 – May 2017

•  The Dhar Method provided advisory consultation on preventing advertising budgets from being spent on fraudulent sites and traffic.

• Services included supply audits, vendor audits, staff training, and buy-side evaluations.

• Seminars and advisory services provided to corporations and non-profits

Chief Strategist, Adsiduous Media, April 2015 – Jan 2016

• Led the training and continuing education of all employees on programmatic advertising and RTB-related systems

• Built a network of heavily screened premium programmatic ad inventory to serve the evolving exchange demand

• Developed a services suite for publisher and advertiser clients that included not only execution of selling and buying but also bundled-in education and advisory services

Director of Business Development, Darcher Media,  June 2013 – July 2014

• Worked daily within ad-tech platforms like AppNexus, Pubmatic, and RubiconProject as a programmatic ad trader

• Planned and built a network of over 100 direct web publisher relationships to monetize in programmatic exchanges

• Initiated and built demand layers to supplement exchange buyers

• Educated both publishers and buyers on the mechanics of RTB auctions and programmatic platforms

Business Development and Operations Manager, BOL Marketing, August 2012 – June 2013

• Handled daily operations, training, and managing staff, and sales

• Key role in strategy to improve the brand image of the company and in launching inbound marketing

• Created and managed successful digital marketing campaigns that generated new business for our top clients, including dental and chiropractic clinics, lawyer networks, and healthcare products

SPEAKING ENGAGEMENTS

• World Federation of Advertisers Event - Madrid, Spain - September 2016

• ANFO (Norway Advertiser Group) - Oslo, Norway - October 2016, [LINK]

• APAN (Portgual Advertiser Group) - Lisbon, Portugal - November 2016

• Infectious Media Event - London, UK - September 2018

• World Federation of Advertisers Event - New York, USA - April 2017

• Global Marketing Festival - Prague, CZ - September 2017 [LINK]

• The Drum, Programmatic Punch Panel - New York, USA - March 2018, [LINK]

• DigiPub - Euro - Cais Cais, Portugal - September 2018

• I-COM Global Summit - Malaga, Spain - May 2019, [LINK], [LINK]

• Golden Drum Marketing -  Ljubljana, Slovenia - September 2019, [LINK]

• ProcureCon - London, UK - July, 2020 [LINK] 

• Australian Association of National Advertisers (Virtual) - Sydney, Australia - February 2021, [LINK]

  ALSO PRESENTED IN: Amsterdam, Netherlands; Delhi, Mumbai, and Hyderabad, India; Tallinn, Estonia; Helsinki, Finland; Dublin, Ireland