Financial Times

• Digital advertising: Brands versus bots

Adweek

• How the Digital Industry Plans to Woo Traditional TV Ad Dollars

• Buyers Get More Transparency on Inventory and Measurement at This Year's Upfronts

• CTV Advertisers Are Betting QR Codes Aren’t Just a Fad

• Commercials Are Coming to Netflix. What That Means for Marketers, Tech and Creatives

• NBCU's Latest Tool Lets Advertisers Target Viewers Across Its Entire Streaming Audience

DigiDay

• As cookies crumble, M&A execs seek viable alternatives

Business Insider

• How LiveRamp's Habu Acquisition Could Boost Adtech M&A

• An Ozy investor and advertisers are demanding answers after damning NYT article

• 18 current and former Ozy employees say there've been widespread internal doubts about the company's stated audience, 80-hour work weeks, and a 'cult of Carlos'

Digital Nation

• Anatomy of a digital ad fraud: Rapidfire counterfeit operation netted $US10 million a month

The Register

• TAG, you're s*!t: Internet advertising industry bods admit self-policing approach is a sham

• New lawsuit: Why do Android phones mysteriously exchange 260MB a month with Google via cellular data when they're not even in use?

• Google says no more shady anonymous web ads – if you want your billboard up, you've got to show us some valid ID

Financial Review

• The advertising industry has been living a lie

PR Newswire

• Method Media Intelligence (MMI) receives MRC accreditation

• Method Media Intelligence (MMI) Releases MAP-ACT, Reducing CTV Ad Waste by 50%

• Method Media Intelligence Has Launched MMI360

• MMI Releases Report on Mainstream Developer Tools Enabling Large Scale Ad Fraud

Marketing Brew

• Marketers are losing millions of dollars to fake ad slots on streaming platforms

• Some of Yahoo’s traffic seems to come from piracy and adult sites, research finds

AdExchanger

• We May Be Losing The War On Ad Fraud (Say The Arms Dealers)

• Ozy Media’s Downfall Is An Object Lesson In The Ubiquity Of Fake Traffic – And Marketers Finally Need To Learn

• Why Prebid Alone Only Provides A False Sense Of Security

• Three Supply Path Optimizations That Brands Are Not Doing Right Now – And Could

Association of National Advertisers

• CFOs Ought to Know

• Make Sure You’re Asking Questions

Martech Series

• MarTech Interview with Shailin Dhar, CEO and Founder at Method Media Intelligence

• Using the Quadratic Formula for Your Ad Campaigns

The Drum

• Lessons on preventing ad fraud and how to seal the cracks

The Media Leader

• The online advertising bubble has burst: a roadmap for the way ahead

eMarketing Association

• A Con in Context

Stanford Technology Law Review

• Why Google Dominates Advertising Markets Competition Policy Should Lean on the Principles of Financial Market Regulation

Harvard Kennedy School - Mossavar-Rahmani Center for Business and Government

• Trust mechanisms and online platforms: A regulatory response